News Amazon-20171107092534311

Published on November 15th, 2017 | by Nick Fitzgerald

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Watch: Amazon’s “Give A Little Bit” By Lucky Generals

Amazon’s global Christmas campaign by Lucky Generals features the retailer’s iconic boxes with their famous smiling logos as they travel around the world to meet their recipients.

The packages have been animated to sing a re-recording of the classic track “Give a Little Bit”. Nick Gordon directed the ad through Somesuch.

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