Consumer Behavior in the Global Marketplace in the Time of Coronavirus
In this webinar, Professor Carlos Torelli will discuss how a global crisis impacts the psychological responses of consumers in global markets and consider how organisations can overcome and address consumer concerns and needs. He will review the psychology of consumers’ responses to threats associated with infectious diseases, as well as the cultural differences in reactions to safety concerns.
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Carlos Torelli is Professor of Marketing in the Department of Business Administration at the University of Illinois at Urbana-Champaign. His research focuses on cross-cultural consumer psychology. Specifically, he tries to identify the key cultural factors that drive consumers’ reactions in a globalised economy. His research specialties include global branding, the social psychology of power, cross-cultural consumer behavior, and persuasion.