Enterprise application software company SAP have announced that 27 new customers and partners, with a total market value of $819 billion, will be joining SAP’s blockchain co-innovation initiative.

The initiative seeks to integrate the digital ledger system into Internet of Things (IoT), manufacturing and digital supply-chain solutions using the SAP Cloud Platform Blockchain service.

Participating companies span the globe and represent the consumer products, telecom, retail, pharmaceuticals, logistics, agriculture, high-tech, aerospace and defense, industrial machinery, energy and utilities, and public services industries.

This breadth signals the potential broad adoption of blockchain technology.

“At Deutsche Telekom, we see a big potential for blockchain technology in the telecommunication business,” said Hartmut Mueller, SVP Business Solutions, Deutsche Telekom IT. “Our cooperation with SAP will speed up digitalization to the benefit of our customers.”

SAP also said that it will join Spain’s Alastria Consortium and the Blockchain in Trucking Alliance (BiTA) to expand the adoption of blockchain to customers in a wide range of industries and geographies.

Participation in Alastria, which brings together banks, telecom providers, energy companies, universities, smart-city organizations and developers, will allow SAP to strengthen its blockchain ecosystem and network in Europe.

As a member of BiTA, an organization promoting the development of blockchain standards and education, SAP will expand its reach in freight and transportation management.

Dr. Tanja Rueckert, president of IoT & Digital Supply Chain, SAP, said:

“Our customers and partners are eager to join SAP in embracing blockchain as a distributed ledger that can increase transparency and collaboration. We are equally eager to co-innovate with the world’s leading companies to reimagine a future where blockchain is woven into the fabric of the digital value chain.”